Apple is reportedly on the point of introduce adverts to its Maps app

Opening Apple’s Maps app only for instructions could look a bit totally different within the close to future. Based on Bloomberg‘s Mark Gurman, Apple is planning to introduce adverts to Maps as quickly as subsequent 12 months. Whereas it will not be as annoying as unskippable YouTube adverts, Apple needs to supply higher visibility on Maps to eating places and companies which might be keen to pay.

When on the lookout for a brand new restaurant or related enterprise, it’s possible you’ll already be used to seeing adverts on Google Maps or Yelp that spotlight sure institutions. Nevertheless, Gurman mentioned that Apple is planning to lean on AI for higher search outcomes and provide a greater interface than Google Maps. The introduction of adverts throughout Apple’s iOS ecosystem should not be shocking since Gurman previously reported Apple’s curiosity again in 2022. On high of that, Apple already provides advert slots throughout the App Store the place builders will pay to look in a extra seen place for consumer searches. Past Maps, Apple might be taking a look at infusing adverts into its Information, Books, Podcasts and different apps to generate extra income.